Motörhead wine banned in Iceland

by Lucy Shaw, Featured Writer, The Drinks Business

Launched by the British rock band’s frontman Lemmy Kilmister, ÁTVR has refused to sell the Australian wine in the 48 Vínbúðin off-licences it owns across the country.

In defence of the move, the company said the wine promoted an unhealthy lifestyle due to references to war, unsafe sex and substance abuse in Motörhead songs.

The wine’s Icelandic importer, Hjörleifur Árnason, has launched an appeal against the ban.

Although ÁTVR has a monopoly on alcohol retail in Iceland, importers and distributors are able to deal directly with bars, restaurants and cafés, meaning the wine could still be sold in the country and can expect a higher profile following the controversy.

The band, which has been together for 37 years, has given its name to Motörhead Shiraz, as well as several other products, including Motörhead Vodka and Motörhead Rosé.

Last March, Árnason applied for a licence to sell Motörhead Shiraz in Vínbúðin outlets.

The application was rejected by ÁTVR on the grounds that the message accompanying the product was negative.

Árnason now fears that further celebrity wines will be banned in Iceland, including those by The Rolling Stones, AC/DC and Elvis Presley

Motorhead Shiraz was first released in Sweden in 2010, and has sold 120,000 bottles to date.

Great Wine Online is currently selling the South Eastern Australian wine for £14.50 a bottle in the UK, describing it on the website as “fruity, with hints of blackberry, plum, eucalyptus and liquorice.”

ÁTVR, Iceland’s public sector alcohol retail monopoly, runs 48 off-licenses in the country.

Source: The Drinks Business

About Sad Man's Tongue: Rockabilly Bar & Bistro - Prague

We are a Bar and Bistro where old school meets the new school, dedicated to preserving the roots of rock and roll and it's modern adaptations as well as preserving the cultural identity of our neighborhood through our food, the the principles of the slow food movement. A little bit of rockabilly and retro combine with the kustom kulture of today, in an atmosphere devoid of Pretension.
This entry was posted in Beverages, Lemmy Kilmister, Motörhead and tagged , , , , , , , , . Bookmark the permalink.

2 Responses to Motörhead wine banned in Iceland

  1. Pingback: I Can Get Satisfaction « Lunki and Sika – Movie, TV, Celebrity and Entertainment News. And Other Silliness.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s