The Pin Up Art of Zoë Mozert

Zoë Mozert was the most famous female pin-up artist of her day and is noted for rejecting sexy-girl clichés in favour of depicting  “real” young women, with recognizably individual features and personalities.

Zoë Mozert (1907 – 1993)

The bulk of her work  including such deliriously romantic nudes as “Moonglow” and  “Sweet Dreams” was calendar-oriented (primarily for Brown &  Bigelow).

Zoë Mozert was born Alice Adelaide Moser in 1907. An attractive girl herself, she modeled to raise money to pay for art school. In 1925 Mozert had the opportunity to study with Thornton Oakley and Howard Pyle at the Philadelphia School of Industrial Art. Here she honed her craft before moving to New York City in 1932 to begin her career as an artist.

Although it was tough for a woman to break into a male-dominated profession, her work spoke for itself and she was quickly hired on to paint ads and magazine covers. Mozert would often take photos of herself in various poses then use the pictures as a base for her pinups.

She was an exemplary disciple of the Rolf Armstrong pastel style. She was also  the best known of the three “girl’s club” artists, the others being Joyce Ballantyne and Pearl Frush.

Her cover portraits of Hollywood starlets for such publications as Romantic Movie Stories and Screen Book were particularly popular, but she also contributed covers to such periodicals as American Weekly and True Confessions.

She also made a mark as a movie poster artist, notably for Carole Lombard’s True Confession, and the notorious Jane Russell/Howard Hughes sex and sagebrush saga, The Outlaw.

Source: The Pin-Up Files

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We are a Bar and Bistro where old school meets the new school, dedicated to preserving the roots of rock and roll and it's modern adaptations as well as preserving the cultural identity of our neighborhood through our food, the the principles of the slow food movement. A little bit of rockabilly and retro combine with the kustom kulture of today, in an atmosphere devoid of Pretension.
This entry was posted in 1950s, Artists, Culture, Gil Elvgren, Girls, History, Nudes, Pin Up Girls, Pin Ups, Pin-ups, Retro, Style, Vintage, Vintage Pin-ups, Vintage Posters, Zoë Mozert and tagged , , , , , , , , , , , . Bookmark the permalink.

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