Reverend Horton Heat wants his fans to know that he’s still the same psychobilly, even if his new album doesn’t sound like it.
That CD, Laughin’ and Cryin’ with the Reverend Horton Heat, is filled with honky-tonk and rockabilly, but there’s not much punk to be found on the record, a rather dramatic departure for the good reverend.
That said, singer/guitarist Jim Heath, aka The Rev, has a message for those who might be surprised by the new turn on the new disc —things really haven’t changed.
“It leans country,” Heath says of the new album. “But I’ve been telling people we’re not going country.”
In fact, Heath says, the honky-tonk album is really taking the band back to its roots, before the term “psychobilly”got tagged on the Texans.
“When Reverend Horton Heat started in the ’80s, we were trying to be an authentic rockabilly band,” Heath says. “Instead of playing authentic songs from the ’50s, I wrote songs I thought would fit in that genre.”
Three songs dating back to that ’80s era, including the opener, “Drinkin’ and Smokin’ Cigarettes,” made their way onto Laughin’ and Cryin’.
“It was such a good song, I wanted to hold it back until the time was just right,” Heath says with a laugh.“I’ve got a lot of songs. I might have a few old ones hanging around for any record. It’s funny, it’s old friends and fans who remind me of them.”
The three older songs were penned in ’85, ’86 and ’88. But they fit seamlessly along side the honky-tonkers and quasi-ballads that Heath recently wrote for the album, which is a lot noisier, grittier and funnier than anything in mainstream country.
Songs with titles like “Oh God! Doesn’t Work in Vegas,” “Just Let Me Hold My Paycheck” and “Please Don’t Take The Baby To The Liquor Store” aren’t likely to be coming off Music Row anytime soon.
Nor are admonitions like “Ain’t No Saguaro in Texas” or a take on “Death Metal Guys,” which makes the wildest of the old rockers look tame.
All of the above are delivered in country motifs, and the subject matter of drinking, gambling and celebrating the Lone Star State goes back decades. But there’s a looseness to the Horton Heat honky-tonk approach that shakes off any notion of retro traditional country, swing or rockabilly.
“When I started out, I wanted to make a quietly country-sounding album,”Heath says. “I don’t know if I exactly got it. … I guess it’s Reverend Horton Heat country.”
Heath will serve up about a half dozen of the songs from Laughin’ and Cryin’ in the live set on his winter tour, a solid helping of country that will alter the standard raucous Horton Heat show.
“It changes it a little bit,” Heath says. “We still try to play what they want to hear. What people pay their ticket price to see us play, we try to play our better ones, our most requested songs. You can’t do them all everynight. But we try.”
Those songs include Heat classics like “Wiggle Stick,” which turned up on MTV in the ’90s, “400 Bucks,” “Bales of Cocaine” and the retro-swing hit“It’s Martini Time” that opened the door for Heat’s music in movies, TV shows and video games.
Now the song “Psychobilly Freak” is bringing in a new generation of converts for the reverend, exposed to his wildness thanks to its inclusion on the Guitar Hero 2 video game.
Heath’s wildness these days is largely reserved for the stage. He’s had his fill of what people call the “rock ’n’ roll lifestyle.”
“I don’t put a lot of stock in that,” Heath says. “I think it’s a lot of B.S. People say rock ’n’ roll is an attitude. No. Rock ’n’ roll is a great piano player like Jerry Lee Lewis tearing it up on stage. It has nothing to do with how wild Jerry Lee Lewis was when he wasn’t on stage. It’s the music. There are a lot of people who have fallen into that trap.”
To that end, Heath says, the Reverend Horton Heat (which also includes bassist Jimbo Wallace and drummer Paul Simmons) has toned things down on the road, starting before the show and extending throughout the night.
“We don’t drink before the show anymore,” he says. “If you drink before you start the show, it never ends up good. Never. It’s better to do shots at the end of the night, if you’re going to drink. And the recovery time is longer now, so you have to be careful about that. Instead of living the rock ’n’ roll lifestyle, I focus on, ‘Hey, we get to play music.’”Turning down the tearing it up has set the Reverend Horton Heat on the path that Heath envisioned when he was learning to play guitar in Corpus Christi, Texas, and fell in love with the blues.
“What I wanted to do was play really cool music rather than getting the big hair and going into metal and trying to be a star,” Heath says. “I wanted to be a career artist, even when I was a kid.”
So, after a quarter-century, Heath’s role models are the likes of bluesmen B.B. King and Muddy Waters. He adds a couple of others because he’s from Texas. “The ones that last have learned to have a good time, but to do it in moderation — like Ray Price and Willie Nelson,” he says.
Moderation also applies to Heath’s philosophy about his career and the music industry.
“The music is as fun as it’s ever been,” Heath says. “But at the same time, there’s a little loss of the youthful hopefulness. When you’re a young band, you’ve got that kind of career-fueled excitement, that whatever happens can be the next big step forward. You lose that. And I’m kind of glad about that.”
Not worrying about whether an album will generate a hit or whether he’ll become a millionaire through his music actually puts the focus where it should be — on the music and the show, Heath says.
That focus and a solid fan base developed through years of touring and recording provide the freedom to make an album like Laughin’ and Cryin’ … “without having to worry about, all of a sudden, it’s a career-ender,” he says.
Fans, Heath says, are critical for any artist who wants to have a long, lasting career, and he quickly acknowledges his ongoing appreciation for those who have made the Reverend Horton Heat what it is today.
“I’m still really tickled and really grateful with how well Reverend Horton Heat has done,” Heath said. “We love to play music. As long as I feel like I love to play music and want to get better at singing, writing and playing music, we’ll stick with it. The Reverend isn’t going anywhere.”
Source: Boulder Weekly